Ye's manager Abou “Bu” Thiam has been named EVP, Columbia Records, where his role will entail A&R and other strategic initiatives in all genres.

“Bu’s incredible musical instincts distinguish him as a great executive,” Columbia Chairman & CEO Ron Perry said. “His experience and success with some of the greatest artists of recent times make him a truly valuable addition to the Columbia team.”

Bu also runs BuVision Entertainment, a joint venture with Columbia Records, with signings such as KayCyy and Rican. His philanthropic endeavors include co-founding Lightning Africa and WAW Internet Company. Besides managing Ye, Thiam orchestrated his Donda album and has previously shepherded hits for Rihanna, Chris Brown and others.

Said Bu, a former VP at Def Jam, “I didn’t see myself inside a major label again, but after working so closely with Ron and the Columbia team over the last few months, it was an opportunity I wanted to take on. Ron is one of the best leaders in the industry. We share a similar perspective on music and the future of the business.”