Taylor Swift stretches her run at #1 on the HITS Top 50 to a fifth week, moving 89k units. The Republic superstar held serve largely because of a clever streaming campaign wherein she divided folklore into three six-song EPs/playlists.

Swift began rolling out the customized EPs on Friday, 9/21, with folklore: escapism chapter, followed by the sleepless nights chapter on 9/24 and the saltbox house chapter on 9/27. This marks the first time in her career that she’s spent five consecutive weeks at #1.

Labelmate Pop Smoke follows at #2 with the resilient Shoot for the Stars Aim for the Moon (Victor Victor/Republic). In its eight weeks on the chart, the album has yet to chart lower than #4.

Mass Appeal’s Nas notches the top debut with his first full-length album in eight years, King’s Disease, landing at #5 with 48k. The Killers enter at #8, as their sixth studio LP, Imploding the Mirage (Island), finishes the week with 35k.

blackbear’s everything means nothing (Alamo/Interscope) arrives at #14, one slot above Tim McGraw’s Here on Earth (Big Machine). Sony Latin’s Maluma (#33) and Streamcut/RCA’s Mulatto (#40) round out the top bows.

Streeting this week are new projects from Capitol’s Katy Perry, Warner’s Dua Lipa, Internet Money/10k Project’s Internet Money and Cash Money/Republic’s Lil Wayne.

Go to the HITS Top 50.