Welcome to our brand-new feature on the agents who work behind the scenes to help get your favorite tours up and running. Do they want to deal with us? Unlikely. But ready or not, here comes...

Tom Schroeder: EVP & Managing Executive, Wasserman Music U.K.

In the two years since Wasserman acquired Paradigm’s U.K. live business, Schroeder and team have expanded their global client roster, deepened their European footprint and solidified a hold within the electronic-dance market.

Tom's roster includes some of the biggest draws in pop and dance, including Skrillex, Swedish House Mafia, Central Cee, Disclosure, FKA twigs, Nia Archives, RAYE, Zedd and Fred again.., whose business in 2024 has been a game-changer.

Schroeder co-founded the U.K. booking agency CODA in 2002, sold a stake to Paradigm in 2014 and merged its business into Paradigm in 2019. We asked him..

You can go back in time and see any concert. Who would you see and which year?

Bob Marley at the One Love Peace Concert in Jamaica, 1978.

What's one thing that can be done to keep concert tickets affordable?

Something like a means-tested mechanism would definitely change the game.

How do you relax away from the job?

I book more shows.