CAA theater agent Kevin Lin and multicultural business executive Ruben Garcia have been named Co-Heads of Cultural Business Strategy for the agency to strengthen company-wide strategies that maximize creative opportunities and business growth for the agency’s diverse clients.

Lin and Garcia will work with CAA President Richard Lovett and the CAA Board.

“CAA is on a mission,” said Lovett. “We are relentless in our pursuit of opportunities for all—for colleagues, for clients, and for those in our Amplify network committed to accelerating positive, hopeful, energetic change. Kevin and Ruben are superstar leaders in these efforts.”

In addition to being an agent, Lin will oversee the recently formed Cultural Innovation Task Force comprised of agents and executives working to build corporate culture best practices. Actions include supporting black-owned and operated companies, ensuring ongoing anti-racist education and accountability within CAA.

Garcia will spearhead efforts surrounding CAA Amplify, the agency’s platform that connects thought leaders and cultural changemakers of color to leverage their influence and generate transformational change across business and society. This includes Amplify’s annual invitation-only summit and the recently launched Amplify Town Hall events, among others. Garcia will continue to serve as a liaison and advisor for clients, businesses, and organizations interested in promoting and building philanthropic activities connected to diversity in business and creative fields.

“Building upon the commitments we made at our Amplify Town Hall, I’m humbled and excited to work with colleagues across the agency to reaffirm and redefine CAA’s multicultural leadership,” Linn said.

Garcia added, “As the world and our industry continue to confront a range of social challenges, I am excited to launch this new partnership with Kevin to innovate on our existing efforts and continue the important work of changing the complexion of our industry.”