Warner Bros. Records and Warner/Chappell songwriter-producer busbee have created Altadena to identify and develop a new generation of artists and songwriters.

Altadena has also entered into a worldwide publishing agreement with Warner/Chappell Music to provide support for its roster of songwriting talent and additionally has established a creative partnership with Red Light Management.

Overseeing operations for Altadena will be GM and VP of Creative Daniel Lee, Nashville Creative Director Noreen Prunier and L.A. Creative Director Kelly Benini. Busbee is the CEO.

“At Warner Bros., we constantly seek to do business with the best and brightest creative minds and risk takers,” Warner Bros. Records Co-Chairman and CEO Aaron Bay-Schuck said. “[busbee] has the passion for spotting new talent and the vision to fuse the worlds of country, pop, and alternative in truly refreshing ways.”

Among the artists busbee has worked with are P!nk, Jon Bellion, Florida Georgia Line, Maren Morris and Keith Urban.

“I have taken steps throughout my career to pursue meaningful music and strong relationships,” busbee said. “With the launch of Altadena, I’m excited to continue this pursuit in partnership with the incredible teams at Warner Bros. Records, Warner/Chappell and Red Light.”