BB Gun Press and MixedMediaWorks have joined forces to launch 2b Entertainment. With Luke Burland and Bobbie Gale at the helm, the Los Angeles company will tap into more than 30 years of PR and media experience, relying on the founders' "relentless commitment, great relationships, creativity and no bullshit."

Said Gale, "MixedMediaWorks was founded on the principle that we only work on projects we believe in so we can remain completely dedicated to the select group of clients we take on. We’re excited to be working with Luke and her team, as they share our values: honesty, loyalty, hard work, open and constant communication and being the best partners to our clients."

Burland added, “Our plan is simple: Keep working with clients we love, deliver incredible results and have some fun along the way.”

2b Entertainment's roster includes Danny Elfman, Josh Groban, Julian Casablancas, Meghan Trainor and Shania Twain and corporate accounts like CITI, +1 Records, Laylo, Dad Grass, Muserk and Cosm.

All concerned initially agreed that there's no such thing as bad publicity, but when it comes to being covered by our "publication," they might make an exception.