Bon Jovi continues living on a prayer this week, scoring its fifth #1 album with the Jersey band’s latest Island/IDJ release, What About Now, which chalks up 100k in total first-week sales. It's the group's third chart-topper in a row.

That’s enough to turn back ISO/Columbia’s comebacking rock icon David Bowie, whose latest, The Next Day, his first in a decade, bows at #2 with a robust 83k.

Last week’s chart-topper, Capitol Nashville’s Luke Bryan, lands at #3, followed by another former #1 album in Bruno Mars’ Atlantic effort Unorthodox Jukebox at #4.

Six Steps’ Christian Passion compilation, Let the Future Begin, bows at #5, as one of six newcomers in the Top 8, along with Brushbranch/Surfdog’s Eric Clapton (#6), RCA’s Sound City—Real to Reel soundtrack (#7) and Interscope R&B group Mindless Behavior (#8).

Glassnote’s Mumford & Sons (#9) and RCA’s P!nk (#13-10, +35%) round out the Top 10.

A $7.99 iTunes sale helps fuel chart activity on P!nk, KidinaKorner/Interscope’s Imagine Dragons (#13, +5%) and Big Machine/Republic Nashville’s Florida Georgia Line (#14, +4%). A one-day Gold Box $1.99 special at Amazon MP3 is instrumental in New Elektra’s Ed Sheeran moving #46-25, +71%, and Razor & Tie’s Kidz Bop 23 going #39-32, +29%. That same discount led to the re-entering of greatest hits collections from Rhino’s Chicago (#21) and Rod Stewart (#23), along with Legacy’s ‘80s Radio Hits compilation (#30), Billy Joel (#33), Elvis Presley (#39), Simon & Garfunkel (#40) and Bob Dylan (#43).

19/Interscope American Idol winner Phillip Phillips’ return to the Fox show helps send his album, #31-19, +76%. Also up are Fueled by Ramen’s fun. (#16, +7%), A&M/Octone’s Maroon 5 (#31, +6%) and RCA’s Alicia Keys (#36. +5%).

RCA’s Justin Timberlake hits retail this week with Mercury Nashville’s Kacey Musgraves, while Young Money/Cash Money’s Lil Wayne and Warner Bros. Nashville’s The Voice star Blake Shelton arrive the following Tuesday (3/26).