Jay DeMarcus' Red Street Records has expanded with a slew of promotions and new hires, including elevations for Alex Valentine, Kelly Rich and Ronn Tabb and additions in Mike Craft, Andy Elliott, Emily Bermann and Harrison Sokoloff. Pictured above are (l-r) Rich, Valentine and Craft.

Valentine has been promoted to general manager. The biz veteran has spent four decades in radio and record promotion, with stints at Big Machine and Sony Nashville following programming roles with CBS Radio (now Audacy) and others.

After consulting for Red Street, Rich officially joins the team as COO. Her 30+ years in the biz span leaderships roles at Amazon Music as head of country music and Big Machine Label Group as SVP of sales, marketing and interactive.

Tabb is also moving from a consultancy with Red Street to a full-time role, as VP of artist development & marketing in the Christian Division. A consultant for nearly 14 years, Tabb previously served as director of marketing for Sony Music/Provident Entertainment, as well as leadership roles at Reunion, Atlantic and Word Records.

(l-r) Elliot, Tabb, Bermann and Sokoloff

Craft is being installed as Red Street CFO. Most recently, he spent five years at BMLG as SVP of finance, having previously held that position at Sony Nashville.

Elliott joins Red Street as SVP of country promotion. His prior post was as RECORDS Nashville's co-head of promotion. Bermann has been added as director of field promotion.

Sokoloff has become director of publishing and A&R, reporting to Senior Director of A&R Kelly King.

“I’m so proud of what Red Street Records already is and what it continues to become,” said owner/CEO Jay DeMarcus. “We have such an amazing team, and we’re continuing to add the best of the best. Together, I know we’re going to accomplish incredible things.”

Red Street's Christian roster includes Avalon Worship, Cade Thompson, Iveth Luna, Jason Crabb and Lauren Camey. DeMarcus and co-owner/Chairman Dan Crockett launched Red Street Country earlier this year.