Newly installed Big Loud Texas honchos Miranda Lambert and Jon Randall are wasting no time making moves after launching their imprint with Seth England's Big Loud last week. Today (11/17), they’ve announced their first signing, fast-rising Texas musician Dylan Gossett, who will join the imprint in collaboration with Mercury Records and Range Media Partners.

Seen above just before discovering that a ten-gallon hat does not, in fact, hold 10 gallons of bourbon are (l-r) RMP Nashville managing partner Shawn McSpadden, Homebase Management's Sam Katz, Big Loud partner-producer and President of A&R Joey Moi, Big Loud CEO/partner England, Randall, Lambert, Gossett, Mercury President Tyler Arnold, Republic EVP and Mercury Head of Marketing Alex Coslov, RMP Director of A&R Federico Morris and managing partner Matt Graham and Mercury Manager, A&R Jake Levensohn.

Gossett’s latest single, “Coal,” has crept north of 42m plays on Spotify, where it went Top 5 on the global chart. It anchors his latest EP, No Better Time, which he self-released in late October. Even in a genre filled with memorable lines, the song's refrain—"They say pressure makes diamonds/ How the hell am I still coal?"—cuts deep.

Fresh off the road with Wyatt Flores and Brent Cobb (and having performed “The Star-Spangled Banner” at the F1 U.S. Grand Prix at Circuit of the Americas), Gossett will wind down the year with dates alongside Kolby Cooper and Luke Grimes. A run of shows with Midland is also set for April.

“When I first heard Dylan’s song ‘Coal,’ I played it a few times because I wanted to catch all the ways he was sharing his life with us,” says Lambert. “To write and deliver something that is complex yet elegant lyrically and to also make it vulnerable is an art. After Jon and I spent time with Dylan, we both agreed that he is an artist Big Loud Texas was created to champion and support.”

Mercury prez Arnold hailed Gossett as "an incredible artist and songwriter," noting, "It's been a really memorable process getting to know him over the last few months. We truly believe he’s going to be a game-changing artist for this generation.”

England praised the Austin native as "a songwriter’s songwriter and incredible vocal talent who’s got something compelling to say through his music," adding, "I'm thrilled to have him as the artist launching our newest venture and honored to be part of telling his story.”

For RMP's Graham, Gossett is "a unique artist who clearly draws his inspiration from his Texas country roots but shows a clear desire to cross genres and have global appeal."

Now, if you'll excuse us, we're going to go scare up 27 more executive quotes.