PULSE Music Group has inked a publishing joint venture with songwriter-producer Jon Bellion and his publishing company, Beautiful Mind. Partners include Beautiful Mind CEO/Bellion creative manager Matt Maschi and his day-to-day, Louis Coppola. Songwriter Elijah Noll is the first signing to the Beautiful Mind/PULSE partnership.

Bellion has produced and written songs for Rihanna, Jung Kook, Halsey, Miley Cyrus, Burna Boy, Lil Wayne and Jon Batiste, among others.

“We’re very focused on this opportunity to continue to build out Jon and Matt’s footprint as publishers, and that is something we do exceptionally well in the form of joint ventures,” reads a quote from PULSE co-CEO Scott Cutler. “When we met with Jon, Matt, Elijah and Elijah’s manager, Ari Goldstein, it was such an organic meeting of the minds. We knew this was such a great combination of humans and expertise, all surrounding Elijah himself, who is clearly such a talent.”

Noll, who's based in L.A., works extensively with Bellion. He's also collaborated with Travis Barker, Andrew Goldstein and Feli Ferraro. Noll has written songs for the Jonas Brothers, Jackson Wang, ILLENIUM and many more.

Pictured shuddering at the prospect of another avocado-toast joke are (l-r) Cutler, Noll, Bellion, Goldstein, Coppola and PULSE VP, A&R, Annie Aberle.