BandLab is racking up users, with more than 100m now registered on the app. Owned by BandLab Technologies, the social music-creation platform has added roughly 40m users since January 2023. U.S. creators account for 30%.

Speaking with Bloomberg, which first reported the 40m figure, BandLab Technologies CEO Meng Ru Kuok said, “It’s funny when you get to these large milestones, especially something like 100m, which is slightly hard to fathom in terms of the scale of the number.”

But that’s only the beginning; Meng predicted there will be one billion music creators “by 2030, potentially even sooner.” As he recently told Music Business Worldwide, “BandLab is not just a tool but an ecosystem nurturing the next generation of artists.”

BandLab has been busy since its parent company secured $25m in a Series B1 funding round last May that raised the company’s valuation to $425m.

In August 2023 BandLab became the first music-creation platform to support the Human Artistry Campaign, which aims to defend the “irreplaceable role of human artistry” and promote the use of “ethical” AI. It partnered with UMG two months later on what the label group called “an expansive, industry-first strategic relationship concentrated on artificial intelligence [and] centered on empowering the next generation of artists, including within BandLab’s global community.”

In January BandLab launched a licensing service, enabling its users to make their songs eligible to be used in TV, films, games and advertising. It launched “Backstage Pass,” with new creator tools and social features, earlier this month. We, meanwhile, can’t get a backstage pass to save our lives.