The hook of just-launched audio app Audible Reality is the player’s Vibes feature, designed to personalize the listener’s musical experience. According to the 9/2 release, each Vibe is an interactive mastering preset that applies a specific immersive sound mix to a track. On top of that, Audible Reality’s A.I. optimization feature creates each user’s own unique “Smart Vibe,” based on listening preferences.

Through the Audible Reality Pro plug-in, an interactive mastering tool, artists can create their own Vibes as well. Already on board are DJ Battlecat, BONES UK, Big Freedia, Low Cut Connie, Lenka, The Stone Foxes, Ryan Cabrera, Lauren Jenkins and Dan Wilson’s reunited Semisonic, whose new single "You're Not Alone," has been enhanced with a Vibe that's being described as “driving with the brights on.”

“Audible Reality opens up new creative and sonic aspects of my music like nothing else I’ve seen in years,” says Wilson.

In conjunction with the launch, artist/producer Teddy Riley has released “Dance 4 Glory” f/V.Bozeman, Donel, J.SOL and Nezi Momodu, along with—you guessed it—a corresponding Vibe.

The company is headed by by co-founder & CEO Matt Boerum, an engineer, musician, educator and PhD candidate in sound recording.