Def Jam EVP Chris Atlas and Interscope SVP Mark Flaherty are headed to Burbank to bolster marketing teams at Warner Bros. Records, reporting to EVP/GM Larry Mattera.

Atlas will be Senior Vice President, Head of Urban Marketing; Flaherty is taking on the role of Senior Vice President, Head of Marketing.

“Chris and Mark have a wealth of experience creating bold and original marketing campaigns that excite global audiences and help build long careers for artists,” Mattera said. “They are both inspiring leaders who will strengthen our expertise around specific genres of music, at a time when our approach to artist development must be more inventive and fan-focused than ever before."

Atlas was most recently EVP of Marketing at Def Jam Recordings, which he joined in 2008. He previously worked for Cornerstone Promotion as VP of Urban Marketing & Radio Promotions and at Tommy Boy Records, where he rose through the ranks to serve as A&R and founder of Tommy Boy Black Label, as well as General Manager of Urban Music Promotions.

Flaherty, a singer/songwriter, was most recently SVP/Head of Marketing at Interscope Records, where he worked with artists such as Imagine Dragons, Maroon 5 and X Ambassadors. Prior to Interscope, he was at Sony Music working at several labels (Jive, RCA/J/Arista, Epic, Volcano) in various roles ranging from SVP of Marketing & Digital Media to SVP/Head of Strategic Marketing & Brand Partnerships to VP/Head of Sales.

Atlas said “WBR is such an iconic company, yet their approach to urban music is very nimble and forward-thinking. I can’t wait to start working with their amazing roster of artists and passionate marketing team.”

Flaherty noted, “I feel privileged to have an opportunity to contribute to the next phase of WBR’s legendary success."

Both executives share a life-long love of ski chalet architecture and look forward to ordering new shag carpeting.