ANOTHER FIRST FOR SPHERE: A KEYNOTE EVENT

U2, Dead & Co., Phish and… wait for it… Antonio Neri. Las Vegas' Sphere will host its first keynote event on 6/18, starring Hewlett Packard Enterprise President and CEO Antonio Neri.

Speaking at HPE Discover 2024, Neri will showcase how the state-of-the-art venue can leverage its full technical capabilities and unique offerings to create an experience for global brands unlike any other.

“Sphere is where the world’s biggest artists, and now the biggest brands, go when they want to create an experience unlike any other,” said Jennifer Koester, president, Sphere Business Operations at Sphere Entertainment. “Sphere is a next-generation medium and a powerful platform for companies to educate and demonstrate—connecting with their audiences in a way they can only do at Sphere. The HPE keynote will leverage the venue’s cutting-edge technologies to deliver a bespoke experience that sets a new bar for brand storytelling and corporate events.”

HPE’s session will demonstrate how the venue can also be leveraged to reimagine corporate events. The exterior is the world's largest LED screen; Sphere’s Atrium is a 5.7m-cubic-foot space with 17.6k seats and a 160k-square-foot LED screen.

“Big moments call for bold moves,” said HPE Chief Marketing Officer Jim Jackson. “At the core of HPE’s rapid transformation is a commitment to bringing innovative, new experiences that engage new audiences and define the future. Sphere is the perfect venue for us to declare what’s next for our brand and to bring to life the technologies that will enable enterprises to thrive in the AI era.”