Apple Music continues to turn out high-profile album exclusives, and yet another big one dropped Friday morning, this time from Epic/Grand Hustle artist Travis Scott.

The album,Birds in The trap Sing McKnight—one of the more memorable lines from his recent collaboration with Young Thug, "Pick Up the Phone," debuted on Scott's Beats 1 radio show .Wav Radio this morning at 9am PDT/12pm EDT.

The record will be an Apple Music exclusive for two weeks before going wide to other services. So far, the features include Andre 3000, Kid Cudi, Cassie, 21 Savage, Bryson Tiller, The Weekend and Kendrick Lamar.

"No one's even heard this album yet, my friends, even my label, are hearing it for the first time right now," Travis just explained on-air.

We knew something was brewing when Scott appeared in this Instagram shot with Apple Music Head of Content Larry Jackson, a key force behind the steady flow of artist exclusives.

âš¡ï¸empowering young creativesâš¡ï¸ New ideas and new vibes on the way.. #stayinspired @applemusic @beats1official

A photo posted by Larry Jackson (@thelarryjackson) on Jul 13, 2016 at 2:13pm PDT