AEG Presents and its subsidiary Concerts West will exclusively book acts and produce concerts for LIV Golf.

Beginning this spring, AEG Presents/Concerts West will handle talent booking, artist management, show and venue planning, creative development and technical production as part of a multiyear partnership.

“This felt like such a natural fit for us, and to sit right at the intersection of sports and music will enable us to super-serve an audience that’s looking for an elevated experience at LIV Golf events and tournaments,” said Mark Norman, SVP of global touring for Concerts West.

Founded in 2022, LIV Golf has hosted concerts by the Zac Brown Band, Tiësto, Nelly and others. The Chainsmokers performed at the 2024 season opener in Mexico; Akon will perform at LIV Golf Miami, 4/5-7.

Said LIV Golf Commissioner and CEO Greg Norman, “Through this partnership, the league’s fan-friendly tournament experiences and ‘Golf, But Louder’ ethos will reach new levels of excitement as we deliver even more value for fans in 2024 and beyond.”