ADA, the distribution company under the Warner umbrella, has teamed up with St. Jude Children's Research Hospital and gospel-reggae singer Sherwin Gardner for the "Leap Year, Extra Day for Good" initiative.

The goal is to inspire participants to "spend an extra day helping others." They're also encouraged to donate $29 to St. Jude's on leap day, Thursday (2/29).

The idea was sparked by Gardner's single "Find Me Here (Blessings Find Me)," which went viral earlier this year and prompted artists like Alicia Keys and Eve to incorporate it into social-media posts.

“Partnering with St. Jude Children's Research Hospital in pursuit of saving lives is not just a collaboration but a heartfelt commitment to honor those we've lost and champion hope for those fighting battles we know all too well," Gardner said. "It's an honor beyond words to amplify St. Jude's mission, for every life saved is a tribute to the ones we hold dear in our hearts."

Distributed by ADA, "Find Me Here (Blessings Find Me)" has amassed more than 2.5m global streams on multiple platforms and 550m TikTok views. It was #1 trending audio on Instagram Reels for five days in January and February, with more than 77k reels made using the song.

Gardner announced the "Leap Year, Extra Day for Good" initiative on Instagram last week. We, of course, were asked not to participate.