ADA, the independent label and artist services arm of WMG, has partnered with For The Stars (FTS) Global Management. The company will oversee global distribution for FTS’ network of artists, which includes The Game, Eric Bellinger and Konshens. Founded by Hall of Fame athlete and banker Travis Wilson, FTS specializes in financial literacy for artists and building long-term careers, rather than focusing solely on short-term gains.

"We’re excited to welcome a label led by a visionary committed to artist empowerment,” ADA President Cat Kreidich said. “This partnership perfectly aligns with ADA’s mission to not only distribute exceptional music, but also to foster the growth of enduring catalogs and cultivate new audiences.”

Wilson added he intends to “ensure every artist I work with is financially literate and fully protected. With this new partnership, we're not just making music; we're building legacies that will stand the test of time.”

FTS is powered by Simran A. Singh, Singh & Trauben, LLP and backed by a team encompassing A&R executives and specialists in accounting and credit management. FTS’ expansion plans heavily focus on regions in Africa, the Caribbean and Canada.