Warner/Chappell Music’s Co-Head of A&R Katie Vinten and songwriter Justin Tranter will be launching a new label, Facet Records, within the Warner Bros. Records family.

Calling Tranter “a true visionary” and Vinten “a brilliant A&R person,” Warner Bros. Records Co-Chairman & CEO Aaron Bay-Schuck said, “To be able to partner with both of them in their mission to identify and develop the next generation of superstars is an honor and a privilege for all of us at Warner Bros. Records.

“Justin is a fierce champion for artists and their songwriting peers, takes risks, dares to be different, and fights daily for the causes they believe in, both within and outside the scope of the music business. Katie … has been the guiding force behind an incredible roster of chart-topping songwriters, Justin among them.”

Tranter said, “It makes perfect sense to partner with my queen Katie Vinten on this label venture, since we built my songwriting career from the ground up. The work we have done with Aaron Bay-Schuck on artist projects like Selena Gomez, Gwen Stefani and Imagine Dragons changed our lives forever.”

Besides the label, Vinten will also serve as an A&R Consultant to Warner Bros. Records and will continue with Warner/Chappell in a consultancy role, working with a selected roster of songwriters.

“We’ve had an amazing run of success at Warner/Chappell, much of that in collaboration with Aaron, and we’re already hard at work lining up our first artist endeavor,” said Vinten, who joined joined Warner/Chappell in 2012. “It all started with a belief in each other’s potential, and we launch this label with the same relentless faith in what we can accomplish together.”

Tranter, a member of Semi Precious Weapons, has co-written such hits as Justin Bieber’s “Sorry,” DNCE’s “Cake By The Ocean,” Imagine Dragons’ “Believer” and Julia Michaels’ “Issues.”