Sony Nashville is betting that The 3rd will be the charm for Mitchell Tenpenny, who’ll drop a new album with that title on 9/20.

Tenpenny and a slew of his SMN compatriots celebrated the release a little early at an intimate Nashville gig showcasing some of the album’s 20 cuts, including a duet with Colbie Caillat on “Guess We’ll Never Know.”

Among those joining Tenpenny for the showcase were Parker Stacey, Director, Digital Marketing & Artist Management; Caryl Atwood, SVP, Commercial Partnerships; Alaina Vehec ,VP Commercial Partnerships; Ken Robold, EVP & COO; Rachel Clogston, Director Commercial Partnerships; Alexis Rivera, Coordinator, Digital Marketing & Artist Development; and Rachel Hobbs, Specialist, Media. HITS clearly was not invited.

Tenpenny is currently on the road with Jordan Davis, his partner on the Damn Good Time World Tour, which runs into October. He’ll take a solo sidebar on release day for a show at Terminal 5 in the Big Apple.