The Country Music Association has introduced a new membership structure, offering four tiers of membership for prospective and current music industry personnel.

The tiers are Student for high school or college students at least 16 years old; Industry for current and prospective music industry professionals who don’t work the majority of time in country music; Professional for those who primarily work within country music; and Lifetime for individuals who have achieved prominent industry accolades.

“As part of our strategic planning, every few years, we take a deeper look at CMA’s operations to ensure that we are set up for success,” says CMA Chief Executive Officer Sarah Trahern. “In looking specifically at CMA membership, we saw the need to not only create growth opportunities with our industry’s future in mind, but to also ensure our organization and what we offer our industry remains relevant. It’s important that our business recognize why CMA exists and how we can be instrumental not only in the genre’s success, but the success of each and every individual who has an investment or interest in country music.”

CMA has also redesigned its member website that will feature on-demand educational videos and unique member-focused content, an events calendar including special CMA programming, opportunities to connect with fellow CMA members, and information about engaging further within CMA.

“Throughout the past several years, including the work we did to support our industry through the pandemic, we truly understand the value of listening,” says Industry Relations & Philanthropy SVP Tiffany Kerns. “We cannot assume we know what our members want. What excites me most is seeing how feedback from those within country music and even music industry professionals working in other genres has directly influenced what CMA membership has become. We recognize the importance of wrapping our arms around individuals even before they step foot into our industry, and we intend to support them throughout their careers.”