U.S. tech startup Muserk and Japan’s Video Research have joined forced to create MUSERK V.I.D.

Managing the global online rights of major broadcasters, networks and production companies of Japan, the J.V. marks the time a global rights management service is being offered to the Japanese market from a company that is owned by both a U.S. and Japanese company.

The company will serve, protect and manage clients’ online video rights through Muserk’s propriety AI technology, M-Match and M-PAC, which matches data sets including language characters and content tiles uploaded via YouTube and DSPs.

“With this joint venture and the creation of Muserk V.I.D., we expect to see less piracy of Japanese content on all platforms and an opportunity for our customers to monetize their content online through royalty collection,” shared Wataru Mochizuki, President of Video Research.

“Video Research is a perfect partner with intrinsic understanding of the needs of Japanese content creators,” said Muserk Founder Paul Goldman, who will serve as CEO of the board for the J.V. based in N.Y.

Goldman adds, “Our AI technology was created by a tech team, not from music, but from biotech used to working with petabytes of data, enabling us to create a solution that has the ability for massive scale, speed and machine learning to address Japan’s vast amount of content and data complexities.”