WHAT IT IS: Signed to Pete Wentz’s DCD2 label, this viral superstar is a 22-year-old, NYC-based pop/soul singer who’s already garnered a massive social media following. His YouTube channel currently has more than 1m subscribers. YouTube included him among 11 other artists (including Ed Sheeran and Charli XCX) to produce an original music video for this ye
ar’s YouTube Music Awards. The innovative video for his debut single has racked up 5m+ views in less than a month. MAX will embark on the Boyz of Summer Tour with Fall Out Boy, Wiz Khalifa and Hoodie Allen this summer. Also an actor, he can be seen playing famed record producer Van Dyke Parks in the upcoming Beach Boys biopic, Love and Mercy, starring alongside John Cusack and Elizabeth Banks. He previously modeled in a wide-reaching print campaign for Dolce & Gabanna with none other than Madonna.

SINGLE: “Gibberish” f/Hoodie Allen

LIVE: Boys of Summer Tour

INTERNET: 1m+ YouTube subscribers; 850k Facebook likes, 360k+ Twitter followers, 330k+ Instagram followers; 4m+ single streams on Spotify, 1m on Soundcloud; hit #1 on Hype Machine

BOOKING: David Levine/WME

MANAGEMENT: Jonathan Daniel, Bob McLynn, Ben Jorgensen/Crush Music