WHAT IT IS: Since getting his start as a songwriter, L.A. native LONR. earned two Grammys for his contributions to H.E.R.’s debut before releasing his first track. Now, emerging from under a shroud of mystery, the singer/songwriter/producer blurs the lines between soul, pop, rock and simmering hip-hop on his debut single, “A.M.” The upbeat production, which went viral at TikTok, serves as an example of what to expect from the 22-year-old’s forthcoming debut project.
ALBUM: Land of Nothing Real
RELEASE DATE: Spring 2020
SINGLE: “A.M.”
LIVE: Opening for YBN Cordae on The Lost Boy in America Tour, performed at H.E.R.’s Lights On Festival
INTERNET: 21m+ global career streams; 12.2m Spotify streams, approaching 1m monthly listeners; 7.6m+ streams on Apple; 2.5m+ in activity on TikTok; 2m+ combined video views on YouTube
PRESS: XXL, Ones to Watch, Cassius Life, Hot New Hip Hop
BOOKING: Caroline Yim/CAA
PUBLISHING: Black Samurai Music (BMI), administered by Kobalt
MANAGEMENT: Jeff Robinson/MBK Entertainment