WHAT IT IS: With his mesmerizing vocals, evocative storytelling and catchy rhymes, Omah Lay is one of Nigeria’s most-talked-about up-and-comers. The 24-year-old singer/producer, born Stanley Omah Didia, has developed his own brand of Afro-fusion that pulls from his deep personal history with West Africa’s percussion-heavy highlife genre, as well as the popular sounds of his generation, from classic rap to the Afrobeats sounds flourishing in his home base of Lagos. Following his EPs Get Layd and What Have We Done, and his collaborations with Justin Bieber on the remix of “Peaches” and their joint release “attention,” Lay continues to carve his own path with “i’m a mess” from his latest project, Boy Alone.
ALBUM: Boy Alone
RELEASE DATE: 6/24
SINGLE: “i’m a mess”
LIVE: Boy Alone U.S. Tour starting in September
INTERNET: 4.9m+ monthly Spotify listeners; nearly 1m YouTube views on “i’m a mess”; dual video release for “attention” on Lay and Bieber’s YouTube channels generated 7m+ views; debuted #2 on TikTok’s Afrobeats playlist; 92.3m global streams across platforms
PRESS: Vevo CTRL Sessions, The Eye Sessions, N.Y. Times, Rolling Stone, Complex, more
BOOKING: Bryan Soroka/UTA
MANAGEMENT: KeyQuad