WHAT IT IS: NewJeans is the first group to launch from ADOR, HYBE’s independent label, led by Min Hee-Jin. Since making their debut last year, the quintet has amassed a devoted following, thanks to a sound that pushes the boundaries of K-pop. Their latest release, “Ditto,” from album OMG has become the fastest K-pop single to hit the Hot 100. At presstime, “Ditto” is #11 on Spotify’s Global Weekly chart with 500m+ streams.
ALBUM: OMG
RELEASE DATE: 1/2/2023
SINGLE: “OMG”
INTERNET: 16m+ monthly listeners and 500m+ Spotify streams, listed on Spotify’s most-streamed K-pop songs globally in 2022; 10m+ combined social following
PRESS: Rolling Stone (#46 on Best Albums of 2022, #6 on Best K-pop Songs of 2022), NPR (#85 on Best Songs of 2022, “a refreshing alternative to the maximalist ethos defining K-pop”), N.Y. Times (#11 on best songs of 2022, “NewJeans point a way forward”), Grammy.com’s 10 emerging K-pop girl groups in 2023, more
BOOKING: HYBE
PUBLISHING: HYBE
MANAGEMENT: ADOR