WHAT IT IS: Brooklyn native Lola Brooke has been honing her craft since childhood. She dropped her first music video to a freestyle titled “2017 Flow,” with its hooky “Bars is back” refrain, which kicked off the budding rapper-songwriter’s career. After dropping subsequent tracks including “On My Mind,” “Don’t Play With It” f/Billy B and “Gator Season,” Brooke is gearing up for her next single, “Here I Come,” set for release on 11/18.
SINGLE: “Here I Come”
RELEASE DATE: 11/18
LIVE: Performing 2023 SWSW; previously performed at Break the Internet Fest, Hot 97’s Who’s Up Next, Rolling Loud N.Y.; opened for Rich the Kid at NYC’s Playstation Theater
INTERNET: Over 300k TikTok video creations, “Don’t Play With It” hit #9 on TikTok Viral chart; 100m+ views across content; cosigns from Cardi B, Saucy Santana, Meek Mill, JT from City Girls, more
RADIO: Major support in NYC from Hot 97 and Power 105
PRESS: XXL, HotNewHipHop, Notion, Lyrical Lemonade, Consequence of Sound, UPROXX, Flaunt, Earmilk, more
MANAGEMENT: Team 80 Productions