WHAT IT IS: Dallas rapper Erica Banks had a buzzworthy 2020 following the release of her self-titled mixtape, which yielded her breakthrough track, “Buss It.” Her infectious flip of Nelly’s “Hot in Herre” took on a life of its own, kicking off the first viral TikTok trend in 2021 with the #BussItChallenge. The rising star got her start in music by morphing her poetry into raps. Now, she’s carving out her own lane in underground hip-hop.
RELEASE DATE: 2/12/20
SINGLE: “Buss It”
INTERNET: 4m+ monthly Spotify listeners; #BussItChallenge trended on Twitter (#4 U.S. & #9 Global), TikTok and Triller; 1.9b+ TikTok views, 3.5m videos; 21m+ U.S. streams on “Buss It”; 8.7m YouTube views on video; charts: #1 Tidal’s Viral Hits, #5 iTunes Hip-Hop/Rap Songs, #28 iTunes Top Songs, #68 Spotify Top U.S.; playlists include Spotify’s RapCaviar, Feelin Myself (cover), Most Necessary, Apple Music’s It’s Lit!, #OnRepeat
RADIO: Impacted Rhythm on 1/18, #1 Most Added; impacted Urban on 1/25, #59 on Urban Airplay Chart at presstime
PRESS: REVOLT (11 Female Rappers to Watch in 2021), Nylon, All Hip Hop, Okayplayer
PUBLISHING: Erica Breaux Publishing, 01 Souf/Music of MASCO, EMI Blackwood, Swing T Publishing/Ascent Music/Nouveau Music Company, Warner Chappell, Universal Music-MGB Songs, Kobalt
MANAGEMENT: 1501 Ent.