The U.K.’s Official Chart has unveiled a new brand identity and public digital platform along with a new independent cultural study, The Official Chart – The “People’s Algorithm.”

The new immersive chart offers users the ability to listen to audio clips of any song that has ever charted, watch a 60-second video countdown of the Top 10, discover chart facts about any song or album, and explore its week-by-week chart journey.

OfficialCharts.com’s artists section has doubled in size to house dedicated pages for more than 50k acts and also provides a view of 50+ specialist charts, ranging from Afrobeats to Vinyl. A new international chart section features the Official French Singles and Albums Charts for the first time, alongside the Official Irish Charts.

â€¯“Since 2011, we have been on a journey to create a brand and digital platform worthy of the iconic role that the charts play in British life,” says Official Charts Co. CEO Martin Talbot. “But now it is time for another step-change, and we are delighted to be unveiling this fresh new look, new web platform and Culture Studio report.”

The study conducted by CultureStudio indicates that 69% of chart followers (rising to 72% of under 25s) say it is their #1 way of discovering new music. Respondents also revealed a new role for the Official Charts as a valued antidote to the algorithm bubbles of today.

The report highlights that The Official Chart remains one of BBC Radio 1’s biggest on-demand programs, with 55% of fans also considering the Official Charts to be a “British institution.”