WHAT IT IS: With her raw rhymes and inimitable energy, 23-year-old Coi Leray displayed her dexterity on her Now or Never EP and is kicking off 2021 with her viral hit, “No More Parties,” and its remix with Lil Durk. The North Jersey native’s song peaked at #10 on TikTok’s Viral chart, #13 on Rolling Stone’s Top 100 Songs and #5 on the Emerging Artists chart. She looks to repeat the magic on her anticipated debut album, led by the Pooh Shiesty-assisted, “BIG PURR (Prrdd),” which has already inspired 1m+ creates on TikTok.
ALBUM: Coi Nuke
RELEASE DATE: Summer 2021
SINGLE: “No More Parties” and “No More Parties – Remix” f/Lil Durk
LIVE: Previously performed at Rolling Loud (Miami and L.A.) and Lollapalooza; performing at Smurkchella on 4/17
INTERNET: 3.5m+ monthly Spotify listeners, 136k+ followers (+121%); in nine months, Leray increased Instagram followers (3.3m) by 120%; 2.5m+ TikTok followers, 23.8m likes; 115m+ YouTube video views (+450%), 598k subscribers (+259%); 205k Twitter followers (+151%)
RADIO: Impacted Rhythm and Hip-Hop/R&B on 2/23; “No More Parties” certified gold
PRESS: Rolling Stone, Pitchfork, UPROXX “The Rappers to Watch Out for in 2021,” Genius, NYLON, Cosmopolitan, Elle, Paper, BET “Amplified” artist, XXL, HYPEBAE, HotNewHipHop, Revolt, Rap Radar, The Shaderoom, more
BOOKING: D’Anthony Bly
PUBLISHING: UMPG
MANAGEMENT: D’Anthony Bly & Terrence “Snake” Hawkins/Marki Management