Big Loud has named Paul Logan as VP of Sync & Visual Strategy for its Records and Publishing divisions. In the newly-created role, Logan will seek out opportunities in film, TV and video games for Big Loud artists and songwriters, in addition to developing programming strategies and overseeing rollout for the label’s video content.

Arriving at Big Loud from Spotify, Logan most recently served as Lead, Playlist Video Operations, overseeing content programming strategy across flagship playlists and enhanced albums for The Beatles, Lady Gaga, Post Malone, Ed Sheeran, Taylor Swift and more. Additionally, he spent 12 years at Viacom, serving as CMT’s Director of Creative Music & Licensing Strategy, Manager of Creative Music Integration at VH1 and organizing artist bookings as part of MTV’s Music & Talent team, among other roles.

“We are thrilled Paul has decided to join Big Loud. Over the last few years, we have gotten the chance to work closely with him on a few special projects and realized how talented he is,” shares Big Loud’s Partner/CEO Seth England. “Adding Paul’s position is a big part of Big Loud’s year and we’re confident he’ll propel our progress tremendously.”

Logan adds, “While at Spotify, I had firsthand insight into the thriving force of Big Loud – their innovative approach in the industry, their artists' powerful connection to fans, and the creativity of their songwriters. They are absolutely changing the game, and I have long admired them for this. It is an incredible opportunity for me to join the Big Loud family in their success story.”