AWAL has promoted Charlotte Birch and Nathan Liddle-Hulme to joint Heads of Marketing for the U.K. They replace Aaron Bogucki, who was recently upped to Global Head of Audience Development.

Birch and Liddle-Hulme, who report to GM Paul Trueman, will be responsible for overseeing the U.K. marketing teams and campaigns. They will each run a team but work closely and collaboratively as one marketing department.

Paul Hitchman, President of AWAL, said: “Charlotte and Nathan are both smart, progressive, strategic executives whose skills and experience create an incredible combination.”

Liddle-Hulme joined AWAL in 2015 and has managed globally successful campaigns for artists such as Lauv, Dadi Freyr, Kim Petras, Rex Orange County and Everything Everything.

Birch joined AWAL from Island Records in 2019, where she ran marketing campaigns for Sigrid, Easy Life and JP Cooper. At AWAL, she has recently managed campaigns for girl in red, Joesef, Bruno Major and CMAT.