TIMBER-IFFIC

ESPN and the NFL have tapped Timbaland and Justin Timberlake to curate music for select Monday Night Football games throughout the 2023-24 season. The selections will run in promotional spots, live telecasts and pre-game shows for seven weeks. Timbaland’s Beatclub will enable its users and A&R team to participate in the music-creation process alongside T & T.

“Football and music go hand in hand, like Timbaland and Justin Timberlake, who collaborate on music to near perfection,” said ESPN Senior Director of Sports Marketing Curtis Friends. “ESPN’s Monday Night Football music curatorship is popular with fans given the access this partnership provides to new and unexpected combinations of music with sport. We’ve had Diplo, DJ Khaled, Drake and Marshmello, and this fifth season, for the first time, we have two curators in Timbaland/JT that we know will energize fans for this NFL football season.”

Up first is the pair's new single, “Keep Going Up” f/Nelly Furtado via Mosley Music Group/Def Jam. It will be used in ESPN’s Monday Night Football Week 1 promo spot, for the New York Jets-Buffalo Bills game. Listen to the single here. In related news, we've been told we're nowhere near bringing sexy back.