MAXIMIZING: MAX LOUSADA

WMG Head of Recorded Music Max Lousada is sprucing up his dream house thanks to the dominance of the Barbie ST, big hits by Myke Towers and Bailey Zimmerman, new music from Ed Sheeran and Zach Bryan and a pending partnership with Elliot Grainge’s 10K, to name but a few. All in all, the exec’s summer has been hotter than a party in Ibiza. Though he could probably do without a mention in this sun-bleached rag.