WMN GETS IMMERSIVE AT NIGHTSCAPE

Warner Music Nashville took over Nightscape—a state-of-the-art entertainment venue located in downtown Music City—during CMA Fest for a first-of-its-kind artist and fan event with Cole Swindell, Ingrid Andress, the Zac Brown Band and Morgan Evans.

Offering fans a multisensory experience featuring 360-degree projection mapping, spatial audio, custom menus and more, the immersive environments were tailored to the artist's vision; fans were treated to a neon honky-tonk inspired by Swindell’s Stereotype, urban landscapes and a field of mustard for Andress’ upcoming album, Good People, mountain vistas and Midwestern cornfields representing some of Brown’s favorite places and jungle scenery and tropical sunsets for Evans’ performance.

“Being the first record company to utilize this technology on a large scale is exciting. Fans are continually expecting new experiences and ways to engage with their favorite artists, and we are always going to lead that charge,” said WMN Co-President Ben Kline.

“We are constantly looking for a unique way to expose our artists and their music, and Nightscape provided that opportunity at CMA Fest this year,” said WMN EVP Artist Development Shane Tarleton. “It was a perfect marriage of our creative team working alongside the folks at Nightscape to customize the environment for each of the four artist events.”

Seen just before busting their Boot Scootin’ Boogie moves are WMN’s Tori Mason, Cris Patrick Sabatini, Cris Lacy, Swindell, Kline, Tom Martens, Anna Cage, Tarleton and Justin Luffman.