TIKTOK EXPANDS MARKETING PARTNERS PROGRAM

Get ready to upgrade your TikTok game as the platform is expanding its Marketing Partners program.

Adding to its library of more than 150k pre-cleared, royalty-free tracks, TikTok is introducing six certified Sound Partners to help brands build "sound-on" strategies.

The new Sound Partners are focused on two sub-specialties—Custom Sound and Subscription Sound—to support campaign objectives like building sonic brand identities, developing content strategies and more.

Brands will be able to partner with KARM, MassiveMusic and The Elements Music, among others, to create tailor-made tracks for their campaigns and source licensed music from the catalogs of Epidemic Sound, Songtradr and UnitedMasters.

Connect with TikTok’s Sound Partners and peep the directory here.