UTA TAPS EARTH AGENCY'S REBECCA PROCHNIK

UTA has bolstered its London team with the hiring of Rebecca Prochnik as Director of Creative Strategy, U.K. Music. She brings a host of acts from Earth Agency, which she founded in 2014. They include Skepta, AJ Tracey, Deerhunter, Black Lips, MHD and Ghetts.

Obi Asika, Co-Head of WME’s U.K. office, said: “Rebecca has an unparalleled reputation for helping independent talent break into the mainstream music landscape, and she has demonstrated exceptional creativity and entrepreneurship throughout her career.”

“The times we're living through have expanded all manner of approaches and perspectives across the board," reads a quote from Prochnik. "I’m delighted by this unique opportunity to combine energies with the incredible, in-depth universe of UTA to lift the roof and broaden the pathways in what is an immensely transformative time for artists and agents alike.”

Prochnik joins a growing team that includes recent hire Asika, who joined UTA when it acquired his Echo Location Talent Agency, bringing artists including Diplo, Major Lazer, Marshmello, Wizkid and Alesso into the fold.

Two other team members have recently joined the London office: music agent Carlos Abreu and Music Brands Partnerships exec Cleo Thompson. They'd both fancy another spot of Darjeeling, if it's not too terribly much bother.