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Friday, May 21, 2021

HOT BUTTERED SEOUL

The irrepressible lads of HYBE’s BTS and Ron Perry’s Team Columbia have another pop giant on their hands, and the music mainstream is about to be coated in “Butter.”

Maybe we picked the wrong week to cut down on dairy.

“Butter, ” impacting 5/24, is about to go nuclear at radio. You may have spotted Peter Gray’s Columbia promo crew during their latest bus tour; they’ve gone hard for this instant smash, as they did for prior rocket “Dynamite.”

The song was produced by Ron Perry, Rob Grimaldi and Stephen Kirk and co-penned by Jenna Andrews, Alex Bilowitz, Grimaldi, Kirk, Perry, BTS’ RM and Sebastian Garcia. Ron says “Butter” works extremely well on a bialy.

 
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