Quantcast

COLUMBIA ON TOUR:
VAXXED EDITION


Columbia's promo team went out in force last week, this time with a fleet of 12 buses visiting radio partners across the nation. With the aptly named Vaxx, Plaques & Playbacks Tour, Big Red is bringing the fun back to the biz as the label expands from strictly virtual schmoozing, while maintaining safe COVID-19 practices, of course.

Peter Gray's band of promo hitters visited more than 100 markets throughout the week to set up the highly anticipated new BTS single, “Butter,” which comes out 5/21 ahead of its 5/24 impact date. They seized the opportunity to deliver multiplatinum plaques for BTS, Harry Styles and 24kGoldn to programmers as well. One unexpected challenge was to try and outfox the ravenous BTS Army, which was doing its best to pinpoint the location of the buses.

Rumors that the next Columbia bus tour will feature Ron Perry performing "Wonderwall" in Target parking lots could not be confirmed at press time.

Pictured above (L-R): Columbia's Azim Rashid, Audacy's Erik Bradley, Columbia's Demetrius Lloyd; iHeart's Dan Hunt with Columbia's Brady Bedard


Audacy
's Michael Martin with Columbia's Kathleen Broderick



Columbia's Pete Cosenza, iHeart's Mark Medina and Columbia's John Strazza & Jim Burruss

 

Columbia's Sam Brenner

MIDYEAR VINYL TOP 50
The world is turning at 33 RPM. (7/26a)
PAUL GETS BACK
Hit series doesn't let us down. (7/26a)
HITS LIST IN GLORIOUS
BLACK-AND-WHITE
The inner circle of Outer Limits (7/26a)
MIDYEAR SONG ACTIVITY & STREAMS
Olivia's in the driver's seat. (7/26a)
THE NEW KID IN TOWN
Thunder from Down Under (7/26a)
NEW & DEVELOPING ARTISTS
From tender shoots to mighty oaks.
MARKETSHARE MANIA
Let's do the numbers.
DELTA VARIANT
It is not the name of a Henry Miller novel.
IS IT TIME FOR ANOTHER ROCK STORY?
Could be. Dunno.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)