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TOM ODELL'S REKINDLED “LOVE”

U.K. singer/songwriter Tom Odell is enjoying a revival of his 2013 single "Another Love." The track is one of the latest viral TikTok sounds, generating more than 100k videos, with usage ranging from the sentimental to the sarcastic.

"Love" has entered the Top 100 on Spotify's Global chart and is now racking up nearly 8m streams per week—with 2.5m coming out of the U.S. It's also climbing the Global Shazam chart, approaching the Top 25. 

Could this track get even bigger, like Aurora's "Runaway" or Fleetwood Mac's "Dreams?" Stay tuned.

In the meantime, as a new generation discovers his catalog and fans revisit his old material, Odell is gearing up to drop new music.

Check out the TikTok activity on "Another Love" here

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