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H.E.R.: THE LIFT THAT
KEEPS ON LIFTING

The vast majority of Grammy lifts are short-lived, but every once in a while, an artist on the rise makes a deep impression. Consider H.E.R., whose SOTY-winning “I Can’t Breathe” (RCA) increased by eight-fold on Spotify from Sunday to Monday. What’s more, her latest hit, “Damage,” got a lift from the halo effect of her appearance on the show, growing through the week on the streamery, as the breakthrough artist's trajectory toward stardom continued apace. With the long tail of streaming, H.E.R.'s lift could be the rare one that lasts.

Photo: Getty Images for Grammy.com 

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