RUMOR MILL
Monday, March 22, 2021
H.E.R.: THE LIFT THAT
KEEPS ON LIFTING
The vast majority of Grammy lifts are short-lived, but every once in a while, an artist on the rise makes a deep impression. Consider H.E.R., whose SOTY-winning “I Can’t Breathe” (RCA) increased by eight-fold on Spotify from Sunday to Monday. What’s more, her latest hit, “Damage,” got a lift from the halo effect of her appearance on the show, growing through the week on the streamery, as the breakthrough artist's trajectory toward stardom continued apace. With the long tail of streaming, H.E.R.'s lift could be the rare one that lasts.
Photo: Getty Images for Grammy.com
VMAs BEAMING BACK
TO THE BIG APPLE Getting back to where they once belonged (4/24a)
THE COUNT: ALL THE DESERT'S A STAGE
Jon Wayne is rolling over in his grave. (4/24a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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A CHORUS OF PRAISE: IVORS 2024 NOMSrumor mail
