Epic Records will unleash The Madison Beer Immersive Reality Concert Experience Friday, 3/19, on TikTok LIVE.
A digital avatar of Beer will perform songs from her debut album, Life Support, in a special-effects-charged showcase on her TikTok account at 3pm PT/6pm ET.
Announced in January, the VR project will play out in a digital recreation of Sony Hall in New York City.
“Music fans have never seen a virtual concert like this,” Epic Records Chairwoman and CEO Sylvia Rhone said. “Madison Beer is transforming the viewing experience with this unique and visually groundbreaking showcase of her innovative vision, and we are thrilled to be helping her share it with the world.”
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