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COMMERCIAL MUSIC AND THE GRAMMYS

The power of music was emphasized, as usual, throughout the Grammy Awards, but this year that power was also in its ability to sell products.

BTS and Brittany Howard appeared in commercials and on the Grammy telecast; Jennifer Hudson sang “Ain’t No Mountain High Enough” for Mastercard, though her presence is also a subtle reminder that she’s the star of the upcoming Aretha Franklin biopic on National Geographic; and Ruffles reminded us that T-Pain is still around.

BTS and their “Life Goes On” was featured in a Samsung Galaxy ad prior to the K-pop superstars' singing “Dynamite” late in the show.

Howard and her rendition of Rodgers and Hammerstein’s “You’ll Never Walk Alone” was used first in the In Memoriam section as a tribute to Gerry Marsden of Pacemakers fame, then just a few minutes later to sell Johnnie Walker Scotch. Some new fans noticed: The song, released in November, has been in the Top 30 at iTunes since late Sunday night.

Commercials also reminded us that a Demi Lovato docu-series starts 3/23 on YouTube and In the Heights will finally be in theaters and on HBO Max starting 6/18.

DUO TO RULE ISLAND
Two heads are better than one. (6/18a)
GUETTA GOES GLOBAL WITH WARNER MUSIC
Bugs is dancing in the street. (6/18a)
REVENUE CHART:
LIL BIG BUCKS
Pull up the Brinks truck. (6/18a)
TOP 20: POLO MATCH
Looks like we have a horse race. (6/17a)
MUSIC’S HOTTEST FIRMS: GREENBERG TRAURIG
Myriad lawyers, no waiting. (6/18a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
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