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U.K. CLASS OF 2020: AGENCIES
12/3/20




Scottish singer/songwriter Gerry Cinnamon has had a wildly impressive live trajectory; over the course of two years, he’s graduated from 500-1,500-capacity venues to selling out his first stadium show, a 2021 outing at Glasgow’s 55,000-seat Hampden Park. He’s released two albums to date, the second of which, The Bonny (Little Runaway Records/AWAL), hit #1 on the U.K. and Ireland album chart in April and has since been certified silver (with sales of more than 60k).

Cinnamon is repped by London-based CAA agent Andy Cook, who’s been working with him since 2018, having seen him play (and sell out) two nights at Glasgow’s 1,900-seat Barrowland Ballroom.

“I was blown away by his performance and by seeing how much he meant to the people who were there,” Cook says. “The energy of the crowd is a big part of what makes a Gerry Cinnamon show such an experience. People connect with him because he’s 100% authentic. They walk away from his shows with huge smiles on their faces and tell everyone how brilliant it was. This is how Gerry’s fanbase has grown. There’s been very little PR, and Gerry rarely does interviews. He lets his music and shows do the talking. This is a huge part of the appeal.”

A sold-out 2020 tour to support The Bonny was rescheduled to start in May 2021. It will include the biggest shows of Cinnamon’s career. Alongside the Hampden Park gig—Cinnamon will be the first-ever Scottish artist to headline there—he’ll play London’s Alexandra Palace (capacity: 10,400) and arenas in Manchester, Sheffield and Birmingham. Overall, he’s set to play to more than 200,000 people. Plans are in the offing to further develop Cinnamon’s career in Australia, continental Europe and the U.S. “I think he’s going to do very well in North America,” Cook allows.• 



British singer/songwriter Cavetown gained traction by uploading original songs to YouTube, thereafter self-releasing his first three albums. He subsequently signed to Warner, where he released his fourth album, Sleepyhead, earlier this year.

Paradigm U.K. agent Anna Bewerdecided to get involved with Cavetown in 2018 after hearing “Lemon Boy” via manager Zack Zarillo. “I think it had already passed 1m streams by that point,” she says. “I immediately loved the song and was intrigued by his background, and the covers he performed on YouTube got huge traction. Zack is a smart manager, and we work very well together, so it was just a no-brainer. If I’m into the music, let’s do it!”

At the beginning of 2018, Cavetown had yet to play a live show. Bewers has since taken him from selling out 150 tickets for London’s Thousand Island (now The Grace) to playing Shepherd’s Bush Empire, a 2,000-seater. “Cavetown started with a very solid fanbase—so the exact opposite of most of the new bands I book! It’s difficult to gauge how many of these fans turn into ticket buyers, but we’ve been measured in the steps we’ve taken, making sure each venue has sold out along the way.”

Cavetown is now selling out up to 1,200-capacity shows in Europe and has appeared at festivals including Rock Werchter and Pukkelpop in Belgium, Lowlands in the Netherlands and Sziget in Hungary. A Russian tour was confirmed but pulled due to the coronavirus. The aim is to get him into 2,500-5,000-capacity rooms in the U.K. by the end of the next touring cycle, whenever that may be. “Cavetown has the reach of a truly global artist, so we need to build his touring to reflect that,” Bewers adds.• 



Rex Orange County is one of the most talked-about artists to emerge from the U.K. in recent years, and his live career is testament to that. His debut album, Pony (Columbia), which hit #5 on the U.K. album chart in 2019, was accompanied by an enviable touring schedule. Delivering on that promise, he moved 10,000 tickets in two hours for a pair of sold-out shows at London’s Brixton Academy, with a third date added to meet demand, and his Manchester show sold out 3,400 tickets in less than three minutes, precipitating a second night there. In total, the tour shifted 25,000 tickets in 48 hours. 

Rex OC’s U.K. agent, WME Co-Head of Music Lucy Dickins, started working with him in late 2018. “We went straight into planning the campaign for his upcoming record, and we all knew we wanted to play multiple Brixtons from the word go,” she notes. “There was some work to do in Europe as touring had been minimal there. But we also knew there was heat in Australia and Asia, which presented plenty of opportunity.”

Dickins was sold on Rex Orange County’s cultural relevance as well as his music. “He brings the hip-hop and indie worlds together with fans on both sides of the fence,” she affirms. “His success at merging the two genres is evidenced by the number of artists that have explored and imitated that sound.” 

Rex OC’s 2020 European tour was cut short in March due to the coronavirus, so the aim now is to penetrate some of the markets the pandemic put out of reach. Dickins is also keen to do multiple shows in London when the time is right and perhaps a few outdoor shows regionally. “It all depends on the next record and its release date,” she says.• 

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