ACADEMY UPS PURCELL

Kelley Purcell, who has been with The Recording Academy since 2013, has been named Vice President of Membership & Industry Relations for the Academy.

Reporting to Chief Industry Officer Ruby Marchand, Purcell will be responsible for overseeing all aspects of membership outreach, peer review, member account services and the Academy's Chapter systems, including regional and local teams, Chapter events and programming, and all facets of Chapter service.

"Kelley's expertise and history of being a driving force within the Membership & Industry Relations department make her a great asset to this organization,” Marchand said. “This is yet another step toward the Academy's transformational commitment as we strive for greater inclusivity and work to ensure our membership reflects the diverse individuals who make up our music community."

Purcell joined the Recording Academy as the Executive Director of the Los Angeles Chapter in 2013 and transitioned to Senior Director of Member Outreach. She has led the recruitment efforts to diversify Academy membership and was the liaison to the Academy's first-ever Peer Review Panel, responsible for training and serving as its point person.