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GOING VIRAL: WHAT'S HOT AT TIKTOK

Lele Pons: The hardworking content creator has struck gold with her latest single, "Se Te Nota" f/Guaynaa (10:22pm/Interscope). The Latin dance track has generated more than 1.8m video creations on TikTok, with the social-media superstar upping her followers total to 17m. Pons' track is locked inside the Top 5 on Spotify's Mexico chart, also reaching new heights on the Global chart this week, climbing to #29. "Se Te Nota" was only added to Today's Top Hits on 10/30, so the party is just getting started.

KennDog: Underground South L.A. rapper KennDog has risen to #2 on Spotify's Viral chart behind his anthem "Drip Like Me." The track exploded on TikTok, amassing more than 500k videos in the last week alone, for a total of over 1.2m clips. Are you surprised a major label has already scooped him up?

CORPSE: YouTube sensation CORPSE has crossed platforms, as his songs go viral on TikTok (2m+ followers), Spotify and Twitch. He won an engaged fan base of gamers from his streams of playing the video game Among Us. But his virality ballooned when he joined TikTok and released multiple tracks that now occupy Spotify's Viral Chart. "E GIRLS ARE RUINING MY LIFE" spiked at #53 on the U.S. daily chart this week. CORPSE welcomed AOC to Twitch last week, joining her for her first livestream playing Among Us. The game aficionado currently has six songs in the Top 25 on Spotify's Viral U.S. Chart.

HITS LIST: SIGNS OF A
WHOLE NEW DEAL
The sounds of a brighter day to come? (1/15a)
RAINMAKERS:
STEVE COOPER
Turnaround specialist becomes a music man. (1/15a)
BIG CHANGES AT RCA: EDGE UPS PITTS TO PREZ, FLECK TO COO; RICCITELLI TO EXIT
Recalibrating for changing tastes. (1/15a)
DANGEROUS TIMES: A CONVERSATION WITH MORGAN WALLEN
As his song says, "Livin' the Dream." (1/14a)
ACADEMY AND DUGAN
DUE TO SETTLE?
A messy divorce nears its resolution. (1/15a)
RAINMAKERS
Bring your umbrella.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
HOW TO FIND 11,780 VOTES
It's the way all the biggest mob bosses did it.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
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