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BBMAS CRASH IN THE RATINGS

Audience figures for the Billboard Music Awards plummeted 62% from last year's show, hitting a record low in the key 18-49 demo, according to  overnight ratings from Nielsen

The audience-free awards show averaged 3.57m viewers, down from 7.96m last year and 7.87m in 2018. It’s demo rating was 0.8.

The NBC-aired show had its largest audience—4.28m— in its first half hour, which opened with host Kelly Clarkson, Pentatonix and Sheila E. performing Steve Winwood’s “Higher Love.”

From there, the audience  dropped with each successive half-hour until it had 2.9m viewers in its final half-hour.

NEAR TRUTHS:
DEVELOPING STORIES
The kids are almighty. (8/3a)
LEADING OFF:
RON’S BIG RUN
Not your father's Columbia (8/3a)
ON THE COVER
Happier days are here again. (8/3a)
AN AUGUST HITS LIST
Look at the guns on these giants. (8/3a)
GRAMMY CHEW: SEEING BIEBER
It's high time for Justice in the Academy. (8/4a)
NEW & DEVELOPING ARTISTS
From tender shoots to mighty oaks.
MARKETSHARE MANIA
Let's do the numbers.
DELTA VARIANT
It is not the name of a Henry Miller novel.
IS IT TIME FOR ANOTHER ROCK STORY?
Could be. Dunno.
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