INDIE VENUE ORG PARTNERS WITH YOUTUBE

The National Independent Venue Association and YouTube are working on programming to help bring live performances back into music venues safely. In addition, YouTube will help raise awareness and funding for the NIVA Emergency Relief Fund.

The recently founded NIVA aims to preserve and nurture the ecosystem of independent live music venues and promoters throughout the United States through its Save Our Stages initiative.

“With the entire independent venue and promoter industry on the verge of massive collapse, we’ve been fighting urgently for the Save Our Stages Act which will provide meaningful relief to our members and the independent music community,” said Stephen Sternshein, Co-Founder/Treasurer of NIVA, and managing partner of Heard Presents in Austin. “YouTube’s direct involvement helps us generate awareness for the plight of independent live music and raise funds for NIVA’s Emergency Relief efforts.

“This could literally be the difference between some venues going under or holding on until Congress comes back from recess to pass much-needed federal relief. The independent concert industry will be reeling for years to come from the devastating revenue loss related to COVID-19, so we’re excited about what YouTube and NIVA can do together to bring the live experience back.”

Announced without any details, the group will use its YouTube channel to provide updated information soon.