WMG revealed Friday that it has acquired IMGN Media, which creates and curates shareable social-media content on mobile-first platforms including TikTok, Instagram and Snapchat.

CEO Barak Shragai will continue to head the five-year-old IMGN as an autonomous standalone entity. The company’s main offices are in New York City and Tel Aviv.

“WMG not only offers us greater investment and support, but an entrepreneurial environment to continue growing our business, with the people running our accounts having editorial independence,” reads Shragai’s quote. “We’re excited to partner with them as we take our company into the future.”

As the announcement points out, the IMGN pickup adds a proven creative business to WMG’s diverse portfolio of companies, generating additional revenue opportunities and providing insight into social-media trends.