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ASHE'S "STORY" REIGNITES BEHIND STRONG RESEARCH

Kicked off by a viral Netflix sync earlier this year, Ashe's "Moral of the Story"—now featuring Niall Horan—has been reignited at Top 40 behind strong returns in callout research. 

For the song's second go at Pop radio, Greg Marella's Capitol team will join forces with Mom+Pop, led by GM David Jacobs. Look for some major second half scores with the addition of Horan, some Tower muscle and the right metrics. 

The track has already generated over 2.5m videos at TikTok, along with racking up 250m streams. 

HITS LIST: SIGNS OF A
WHOLE NEW DEAL
The sounds of a brighter day to come? (1/15a)
RAINMAKERS:
STEVE COOPER
Turnaround specialist becomes a music man. (1/15a)
BIG CHANGES AT RCA: EDGE UPS PITTS TO PREZ, FLECK TO COO; RICCITELLI TO EXIT
Recalibrating for changing tastes. (1/15a)
DANGEROUS TIMES: A CONVERSATION WITH MORGAN WALLEN
As his song says, "Livin' the Dream." (1/14a)
ACADEMY AND DUGAN
DUE TO SETTLE?
A messy divorce nears its resolution. (1/15a)
RAINMAKERS
Bring your umbrella.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
HOW TO FIND 11,780 VOTES
It's the way all the biggest mob bosses did it.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
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